I recently produced several variants of the Zoom-Out logo. Different sized eyes, black text on white, white text on black, etc. A good friend of mine offered to get feedback from her UX design colleagues and they recommended simplifying the logo to be more like an icon and also to move away from the eye in the logo itself – i.e. not an explicit part of the brand.
As my friend spoke described the feedback, the following logo came rushing into my mind’s eye. What do you think?