Visual

Zin & Zoot Evolved

Zin and Zoot are our friends from Planet Zoom. Or put another way, visual metaphors with anthropomorphic features that represent our Zoom-In and Zoom-Out abilities. If you were to take an analogue camera, a couple of humans and an alien from the farthest reaches of the universe, place them into a quantum splicing machine (available now…

Happy Easter

Happy Easter from the Zoom-Out team! We hope you and your family have a wonderful break! It doesn’t look like we will be seeing much sunshine this Easter and some parts of the UK are expecting snow! So here is a little sunshine from us.

Pale Blue Dot

The greatest selfie ever taken? From a Zoom-Out perspective, certainly. Also the greatest distance – you’d need a very long selfie-stick indeed to beat this one. Pale Blue Dot is a photograph of planet Earth taken on February 14, 1990, by the Voyager 1 space probe from a record distance of about 6 billion kilometres…

The Blue Marble

This image literally caused the whole world to Zoom-Out. The Blue Marble is an image of the Earth made on December 7, 1972, by the crew of the Apollo 17 spacecraft travelling toward the moon. The photograph was taken at a distance of about 29,000 kilometres (18,000 miles) from the Earth’s surface. It is one…

Art as Zoom-Out

Maria Popova (Brain Pickings) on art as Zoom-Out: “[Art] unsettles us awake, disrupts our deadening routines, enlarges our reservoir of hope by enlarging our perspective, our grasp of truth, our capacity for beauty.” Source  

OMENS

This was the sight that greeted me each morning as I emerged from Waterloo Station, London, during 2016 when I was working with one client. I fancifully took this as an omen of Zoom-Out due to the green eye resemblance to the Zoom-Out Logo:  Whether is was an accurate perspective – truly an omen – or not,…

The Doors of Perspective

The Doors of Perception is a philosophical essay, released as a book, by Aldous Huxley. First published in 1954, it details his experiences when taking mescaline. The book takes the form of Huxley’s recollection of a mescaline trip that took place over the course of an afternoon in May 1953. The book takes its title from…

Fish head

An amusing photo, capturing an instant in time, where the environment, a person and the viewer combine in a very particular way. How many times does this happen day to day? You observe a person in a time, place and environment under unique conditions and, based on a single ‘snapshot’, form an entire perspective on…

What do you see?

What do you see in this painting of a rhino painting? One interpretation is that the rhino doesn’t realise that the horn is not a part of the world out there but a part of its own being It’s a great metaphor for nudging us to be constantly vigilant when interpreting the world around us…

Fear of Falling

  Ever had an overwhelming feeling of falling or a fear of falling? Later, looking back, realising it was just an illusion. A very powerful one but a sub-optimisation of your reality none the less.