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New logo for 2019+

I recently produced several variants of the Zoom-Out logo. Different sized eyes, black text on white, white text on black, etc.  A good friend of mine offered to get feedback from her UX design colleagues and they recommended simplifying the logo to be more like an icon and also to move away from the eye…

Zin & Zoot Evolved

Zin and Zoot are our friends from Planet Zoom. Or put another way, visual metaphors with anthropomorphic features that represent our Zoom-In and Zoom-Out abilities. If you were to take an analogue camera, a couple of humans and an alien from the farthest reaches of the universe, place them into a quantum splicing machine (available now…

Einstein Zoom-Out

One of the things I really enjoy about exploring and researching Zoom-Out is how it crosses multiple schools of thought – spans multiple genres (it’s a real “genre spanner“ in Mighty Boosh speak). I was looking for sources regarding the nature of human emotion and came across a paper entitled: “The theory of constructed emotion: an active…

OMENS

This was the sight that greeted me each morning as I emerged from Waterloo Station, London, during 2016 when I was working with one client. I fancifully took this as an omen of Zoom-Out due to the green eye resemblance to the Zoom-Out Logo:  Whether is was an accurate perspective – truly an omen – or not,…