Zin & Zoot Evolved

Zin and Zoot are our friends from Planet Zoom. Or put another way, visual metaphors with anthropomorphic features that represent our Zoom-In and Zoom-Out abilities. If you were to take an analogue camera, a couple of humans and an alien from the farthest reaches of the universe, place them into a quantum splicing machine (available now…

Happy Easter

Happy Easter from the Zoom-Out team! We hope you and your family have a wonderful break! It doesn’t look like we will be seeing much sunshine this Easter and some parts of the UK are expecting snow! So here is a little sunshine from us.

Martian Postcard

A writer friend of mine recently gave me a sheet of A4 paper and said, “Here, read this martian poem”.  I expected to see some script in an alien dialect with undecipherable characters. What was written on the paper was the brilliant poem by Craig Raine quoted below. This turns out to be one example of…

Art as Zoom-Out

Maria Popova (Brain Pickings) on art as Zoom-Out: “[Art] unsettles us awake, disrupts our deadening routines, enlarges our reservoir of hope by enlarging our perspective, our grasp of truth, our capacity for beauty.” Source  


Sandsend Oceans new beat oceans past. Across the seas of moments lost. Walk with me in the here and now. Discover the golden life in the cold rock. Cliffs above us at once may fall. The ground beneath our feet. Will beat a hasty retreat. But this day will last forever. Lovers transcend the sands…


This was the sight that greeted me each morning as I emerged from Waterloo Station, London, during 2016 when I was working with one client. I fancifully took this as an omen of Zoom-Out due to the green eye resemblance to the Zoom-Out Logo:  Whether is was an accurate perspective – truly an omen – or not,…


Self-Pity I never saw a wild thing sorry for itself. A small bird will drop frozen dead from a bough without ever having felt sorry for itself. – D H Lawrence  (1885 – 1930) Words can be powerful tools for helping us gain a perspective on our perspectives. A perspective on our feelings. Words can help…

Solomon Grundy

Solomon Grundy Solomon Grundy, Born on a Monday, Christened on Tuesday, Married on Wednesday, Took ill on Thursday, Grew worse on Friday, Died on Saturday, Buried on Sunday, That was the end, Of Solomon Grundy. – Anon, English nursery rhyme